Black Friday Shopping Guide for Alternative Styles

Thursday, November 24, 2016 Sam 3 Comments

Alternative Black Friday Stores

Let's be real - alternative style is expensive. It's true thrift store shopping can add a bunch of neat stuff to an alternative wardrobe, but there are just some things and some brands you can't help but lust after. And when paying full price, there's no way to stock up on these things regularly. You have to pick and choose the items you want most.

And then every once in a while, something glorious happens - a sale. And then even less frequently, it's Black Friday and every damn store has a massive sale. Even the alternative brands we all covet. Here's a list of some of my favorite alternative retailers getting their sale on for Black Friday:

Asos - 30% off everything, use code THANKFUL30

They boast a massive inventory, not all of it's alternative but a lot of it is. I'd suggest checking out their boot selection, jewelry, and dresses. These chunky boots and this 90s dress are things I scored from Asos.

Dolls Kill - everything's marked down, no code needed

I just added a shit ton of stuff from Dolls Kill to my own Xmas list. I love their shoes and accessories, all of which are deeply discounted right now. Also, their outerwear section is killer and generally very pricey - now might be the time to stock up on winter essentials for cheap. Best of all, they sell makeup brands like Lime Crime which hardly ever go on sale and even those are discounted. 

Gypsy Warrior - 30% off everything, use code blackfriday

If you are a pin connoisseur, this is the place for you. They have a large selection of pins and other accessories. Their clothing selection suits many alternative tastes.

Nordstrom Rack - even cheaper Clearance, no code needed

This isn't a place that comes to mind when you think alternative style. But I buy a lot of my stuff from Nordstrom Rack (like some of the things in this outfit and this outfit). They sell higher end alt brands like Wildfox, Lucky Brand, Junkfood, and Free People at discounted prices. For Black Friday their clearance is even cheaper so you could grab alt necessities for cheap.  

Threadsence - 30% off everything, no code needed

They have a large selection of clothing spanning the indie and grunge styles. Their dresses are especially popular and plaid is always in at Threadsence. 

TUK Footwear - 50% off all styles, newsletter sign up required

If you subscribe to TUK's email list, you get notified for deals before anyone else. I already received my code for 50% off all styles through Black Friday. If you need some creepers, now's the time to get them.

Modcloth - 20% off everything with code Friday20, 30% $100+ orders with code Friday30, 40% orders $200 or more with code Friday40

Modcloth is hit or miss in the alt world. They do skew vintage most of the time but they also have some gems hiding in their stock. If you check out the shoes, you find some docs and other alt style shoes. Their bottoms section usually has velvet and plaid items that would fit nicely into any alt wardrobe. 

Dr. Martens - $25 dollars off $125 or more, new sale everyday for the next five days

Speaking of docs, it's time to get yours. These boots are a staple in any alt wardrobe and you're not going to find them cheaper than this. 

Tunnel Vision - 50% off all in-stock items, use code GIVEIT2MEBABY

The thing I love best about Tunnel Vision is their vintage section. They always include the decade so you know exactly what to grab for your 90s aesthetic. A lot of the pieces have been refreshed or distressed so it's like vintage but even better. Their new section has some of the best crop tops I've ever seen. 

Hot Topic - all tees $10, no code needed

If you need to stock up on band tees, now's the time to do it. At only $10 bucks each, you could probably buy every single one you want. 

UNIF - up to 60% off the entire site, no code needed

This is one of the pricier brands on this list and this is probably the cheapest you'll get for the rest of this year. I love how 90's inspired their looks are and they have some of the best alternative shoe styles you can find. 

Missguided - $75 off orders $150 or more (what?!?), use code LETSGO

I had to read that sale multiple times and I'm still having a hard time believing it. That's an insane amount of savings. Missguided has some of the least expensive, best quality alternative clothing money can buy. They often make use of mesh, distressing, and other edgy details. I suggest thoroughly combing their dress and outerwear section specifically. And pay special attention to their graphic sweatshirts, which are amazing.

Get a little selfish and put off Xmas shopping for others to take advantage of this sale insanity. You know how expensive it is to feed that alternative clothing habit. Save a little money and get that special alternative something your closet is missing.

Did your favorite alt brand make the list? If not, leave a shout out in the comments so others can take advantage of their Black Friday sales.


  1. This is a selection that speaks to my heart !


  2. Thanks! I know Black Friday is over but I shop these brands regularly and usually hold out for sales. I'm thinking of starting an alternative brand master list just because it might be nice to have all of them in once place. I feel like I'm always finding new ones (Petals and Peacocks most recently - and then I forget about them!